Thank you Facebook
To give a better output in news feed and to filter the user wall from the useless posts. From today Facebook would start “PENALIZING” pages that lure user to like or comment or share the post. Facebook has pointed out the posts that would be penalized.
Facebook has specially targeted 3 kinds of posts such as as:
Like baiting: A post in which the users are ask to forcefully like a picture or share image.
Frequently Circulated Content: Post which forces user to repost this on their own wall.
Spammy Links: Links that formatted in such a way that user clicks on themand are re-directed elsewhere.
Example: links says to direct them to a photo album but in real direct them to some sites or ads.
The genuine publishers on Facebook are not posting the spam posts. But the humorous part of thing is when facebook plans to cut down some post they become popular due to likes and shares of users. Many publisher uses the words like or comment to get likes and comments for the posts. When the spammy posts increases and user are loaded with invitation from games, user engage less with interaction with posts even if they are from friends. People blamed Facebook for posting those spam posts, instead of their friends sharing and posting that. This, Facebook has buckled up their shoes and tried to take some action against those.
For the majority of publishers on Facebook who are not posting spam, may affect a minor change in the news feed due to Facebook taking action against these situation. Facebook further added that “In order to save the efforts from the true marketers and brand partners before they lose marketing with Facebook.
-By Kabir Gupte
No comments:
Post a Comment